PRODUCE
MARKET
Our base and core business is
the rental of wholesale produce space to qualified
merchants in the strictly wholesale produce
business. Our market niche is specialized and
continuously evolving to encompass the demographic
changes of different ethnic groups in the
community. Our smaller retail customers: the
smaller chains, the “Mom and Pop” markets in
neighborhoods, restaurants and schools, even food
cooperatives (remember them?) continue to come to
the market because they require wholesale
distribution channels. They want to see the
merchandise, talk to the salesperson to get the
best price. We feel this market niche is growing
as the population changes.
We feel that the consumers are getting more
interested in healthy eating and FRESH is always
BEST. There is an increased awareness of healthy
food thanks to the “Five-a-Day” program and an
emphasis on healthier eating habits on the
“Cooking” shows on PBS and the Food Network. Even
at the retail level, there seems to be more floor
space dedicated to fresh fruit and produce.
We have experienced a rather mild winter here
in California. If the weather continues to
cooperate and not give us too many surprises, we
can look forward to a better crop year for many
commodities leading to, perhaps, lower prices this
summer. All things being equal, it’s a pretty good
time to be in the Produce Market!
This
year the Market received the Waste Reduction Award
from the State of California Integrated Solid
Waste Management Board for the 4th year
in a row. We’re pretty proud of that because
re-cycling is one of our biggest challenges and
activities. Our merchants participate in many
ways, and share this award with us. In fact, we
became one of ten companies in the whole state of
California to receive the
Waste Reduction Award Recipient of the Year
for 2001.
DEVELOPMENT
NEWS
We have completed construction of the New City
Market Fashion Dock at 1015 S. Wall Street, and we
have leased the entire project. We have, we
feel, a good merchant and product mix, and the
building is stabilized. If you would
like more information about the availability in
the Fashion Dock, or any of our other apparel
oriented properties, please give us a call or drop
us an e-mail. Click here
for some construction
photos
Those
interested in obtaining space in any of our
projects should drop us a note or send an E-mail.
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